TIP474: Building 4 Unicorn Companies with Celebrity Partners W/ Brian Lee

<p><strong>IN THIS EPISODE, YOU’LL LEARN:</strong></p><ul><li>07:31 - How Brian and team bootstrapped LegalZoom into the behemoth it is today.</li><li>12:17 - How Brian convinced Robert Shapiro to partner with him.</li><li>33:12 - ShoeDazzle with Kim Kardashian.</li><li>35:38 - How they launched The Honest Company to $160M in revenue in year 2.</li><li>43:33 - The secret sauce behind celebrity partnerships.</li><li>50:00 - Why he’s building a new company around baseball cards.</li><li>And a whole lot more!</li></ul><p><br></p><p><em>*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.</em></p><p><br></p><p><strong>BOOKS AND RESOURCES</strong></p><ul><li>LinkedIn <a href="http://www.linkedin.com" rel="noopener noreferrer" target="_blank"><strong>Website</strong></a>.</li><li>The Honest Company's <a href="http://www.honest.com" rel="noopener noreferrer" target="_blank"><strong>Website</strong></a>.</li><li>ShoeDazzle's <a href="https://www.shoedazzle.com/" rel="noopener noreferrer" target="_blank"><strong>Website</strong></a>.</li><li>Trey Lockerbie's <a href="https://twitter.com/treylockerbie" rel="noopener noreferrer" target="_blank"><strong>Twitter</strong></a></li></ul><p><br></p><p><strong>NEW TO THE SHOW?</strong></p><ul><li>Check out our&nbsp;<a href="https://www.theinvestorspodcast.com/we-study-billionaires-starter-packs/" rel="noopener noreferrer" target="_blank"><strong>We Study Billionaires Starter Packs</strong></a>.</li><li>Browse through all our episodes (complete with transcripts)<strong>&nbsp;</strong><a href="https://www.theinvestorspodcast.com/we-study-billionaires/" rel="noopener noreferrer" target="_blank"><strong>here</strong></a>.</li><li>Try our tool for picking stock winners and managing our portfolios:&nbsp;<a href="https://www.theinvestorspodcast.com/tip-finance/" rel="noopener noreferrer" target="_blank"><strong>TIP Finance Tool</strong></a>.</li><li>Enjoy exclusive perks from our&nbsp;<a href="https://www.theinvestorspodcast.com/affiliates/"