Time Tricks and Productivity Secrets for Copywriters from Robert Updegraff

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast157.jpg" /> <br />Have you ever given up on time management, because every technique and system you’ve tried just doesn’t work for you? <br /> If so, it’s not your fault.<br /> Time management systems don’t work for creative people in most cases. But in our second Old Masters show with Robert Updegraff, we’re going to show you an approach that does.<br /> It’s from a 1958 book “All the Time You Need” by Robert Updegraff. It’s out of print, but you might be able to find a copy on Amazon.<br /> Thanks to Copywriters Podcast guest expert, master copywriter David Deutsch, for telling me about this book many years ago.<br /> What’s great about this book is it shows you how to solve the biggest problems that rob you of time, and rob your time of its potential to be productive for you.<br /> I’ve used all of the ideas here, but I don’t use all of them all of the time. That would be impossible. You’d spend more time using his time-maximizing techniques than getting anything done.<br /> I can tell you:<br /> - they work, and<br /> - it’s better to use one or a few than to try to use all of them perfectly<br /> What’s good about them is these are all biased towards practical creative people, including of course copywriters and entrepreneurs.<br /> Four parts to what we’ll cover today<br /> - The two dimensions of time<br /> - The four enemies of clock time<br /> - The four enemies of energy<br /> - Using your unconscious mind to supercharge your creativity and productivity<br /> The two dimensions of time<br /> Productivity is about how much you can produce in any given amount of time.<br /> In one hour, if you are sleepy, distracted, pissed off and would rather be or be doing something or somewhere else, you probably won’t be all that productive.<br /> But… if you are focused, and excited – even on fire about something you’re doing, during that same period of 60 minutes you can get a lot better stuff done. Maybe even more than most people get done