TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals

<p>Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.</p><p>In this episode we discuss:</p><ul><li>What makes TikTok's creative offering unique?</li><li>Why TikTok is more of an awareness platform than a platform for direct sales</li><li>How can brands effectively test TikTok advertising?</li><li>What percentage of ad spend do brands typically allocate to TikTok?</li><li>Some potential ROI that brands could expect from TikTok advertising in the future</li></ul><br/><p>[04:37] TikTok offers unique content that appeals to youth.</p><p>[08:33] Test TikTok, but limit the budget.</p><p>[10:27] Similarity between Meta and TikTok misunderstood.</p><p>[15:47] TikTok demands valuable content and unique branding messages.</p><p>[19:11] Paid social shifting and creative focus are now crucial.</p><p>[20:32] TikTok shop competing with Google.</p><p><p class="tdfocus-1697189325274">Book your TikTok call with Ben &gt;&gt; <a href="https://keepopt.com/unsociable" rel="noopener noreferrer" target="_blank">https://keepopt.com/unsociable</a></p> </p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</