Tifo Talks: The role tactics play in data analysis with Dan Pelchen

The use of data in football is now commonplace. But the use of data in the sport isn't without its pitfalls.  Jon Mackenzie is joined by Dan Pelchen, founder of Traits Insights, to talk about how football clubs can use data in such a way as to benefit their operations. Learn more about your ad choices. Visit megaphone.fm/adchoices