Tiffani Bova on The Experience Mindset

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about the crucial link between Employee Experience, Customer Experience and Success</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC776.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://linkedin.com/moc"><strong>LinkedIn</strong></a> and <strong><a href="https://hellofresh.com/moc16">HelloFresh</a></strong></p> <p>The Wall Street Journal Bestselling Author is back with her latest book: <a href="https://amzn.to/43FqniP">The Experience Mindset</a></p> <p>What's happened since <a href= "https://www.marketingovercoffee.com/2019/05/17/tiffani-bova-on-growth-iq/"> we talked to her last about Growth IQ</a> (translated into 11 languages around the world!)</p> <p>The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth</p> <p>Losing staff and using inadequate tech has massive impact on EX</p> <p><strong>11:01 LinkedIn</strong> – <strong>We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Do you have to have product market fit locked at a star tup before you can do EX initiatives?</p> <p>You will reap the results of the good or bad habits you create at the start</p> <p>Can the culture be changed?</p> <p>How are other countries doing on CX and EX?</p> <p><strong>20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! <a href= "https://hellofresh.com/moc16">https://hellofresh.com/moc16</a></strong></p> <p>Using a Customer Effort score to determine how you are doing in your vertical</p> <p>Improving retention by taking action prior to turnover</p> <p>What were some of the bright points taken from responding to the pandemic?</p> <p>Follow <a href="https://www.linkedin.com/in/johnjwall/">John</a> and <a href="https://www.linkedin.com/in/