Through Music and Sound: A Conversation with John Taite - Part 2

<p><em>“I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is that people think about what they see, but they feel what they hear. And that is magic, I mean, that is transformative. That is what turns audiences into fans.”-- </em>John Taite</p><p>&nbsp;</p><p>This week's the second half of my interview with content entrepreneur, keynote speaker, and Made Music Studio EVP John Taite as we talk about his work for such clients as Turner Classic Movies and Panera Bread, the future of social audio, and finding the emotional core of a sonic brand.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with <a href="https://lovethepodcast.com/audiobranding" rel="noopener noreferrer" target="_blank">leaving an honest review</a>. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.</p><p>&nbsp;</p><p><strong>Your Brand on Mute</strong></p><p>As we start off the second half of our interview, John talks about how digital audio, social audio, and even the metaverse are changing sonic branding. “There’s been such a seismic shift,” he says, “to, you know, sound on social platforms, or audio-first platforms, or audio-only platforms, and the conversation we have is ‘is your brand on mute?’” He tells us how he works with clients to understand the essence of their brand and how that brand can be expressed through sound: “you really do have to go through a sort of peeling b