Three Brilliant Branding Insights to Build Your Bottom Line

<p>Championed by our friends at Community Futures Sunrise</p><p>What does brand have to do with the bottom line?</p><p>A strong brand that reflects a simple promise, has the potential to drive revenue. Plain and simple! Still not sold that a solid brand can put you on a path to prosperity? Well, get this—Amazon says a whopping 74% of consumers cite brand as an important factor in their purchase.</p><p>Tune in as NTN Pro, Ryan Townend, owner and CEO of William Joseph, unwraps the essence of a brand and how Founders can best build one.</p><p>1.855.610.1710 NAILTHENUMBERS.COM</p><p>THE GAB LAB // SOCIAL MEDIA MAP</p><p><strong>Part 1 // Branding Basics</strong></p><p>A brand isn’t just colors, fonts and logos. It’s all about the experience and promise you're making to your customers. As Ryan explains, if your brand isn’t telling your story when you’re not around, it’s time to revamp your branding strategy.</p><p>The more authentic, compelling, and different your brand is, the more your business will stand out. This and other bolts of brilliance await you in Part 1.</p><p>If your brand isn’t telling your story when you’re not around, it’s time to revamp your branding strategy. Think your brand is solid? Think again and listen in as Ryan explains why it may be time for your brand to evolve in Part 1 of this episode of #TheGabLab.</p><p><strong>Part 2 // Your Brand’s Heart &amp; Soul</strong></p><p>At the heart and soul of every brand, is the promise it pledges. But beware, the lack of forethought behind the promise, becomes the message itself.</p><p>Fear not, Ryan has our back! In Part 2 he walks us through the four critical components of building a brand framework, including:<br>• How to establish the heart of a brand—The Promise<br>• How the Promise impacts the customer's experience and their expectations<br>• How employees can embody the Promise, because our every move is making a statement to the world<br>• How the Promise impacts the internal operations of our business<br>We promised you brand intel and