Thomas Poell et al., "Platforms and Cultural Production" (Polity, 2022)

Hello, world! This is the Global Media & Communication podcast series. In this episode, our co-hosts Aswin Punathambekar and Jing Wang discusses the book Platforms and Cultural Production (2021) by Thomas Poell, David B. Nieborg, and Brooke Erin Duffy. You’ll hear about: How this collaborative project came about, given each of the authors has distinct interests and disciplinary orientations; Given the two keywords of “platforms” and “cultural production,” how did the authors make sense of these keywords in relation to broader processes of digital infrastructures and imaginaries; How three key sections – social media, games, and journalism – were identified by the authors to explain the idea of “platformization”; How the platforms work as multi-sided markets and the approaches to account for the dynamism and lifecycles at work in platform economies; A discussion of Twitter as a useful case of platformization to grasp the challenges of platform governance; Why the authors chose to specifically focus on the role and agency of cultural producers; How to study cultural practices in various platforms across a wide variety of sociopolitical contexts in both Global North and South; The structural inequalities of platform economies, the precarity of the platform-dependent labor market, and the efforts of cultural producers to face insecurity; The cultural meanings of “creativity” and “authenticity” and the tension between the profit-driven platform logic and the individual search for belonging in social media such as TikTok; The relevance of cultural production and platforms to understanding the present and future of democratic governance and civic life in the post-truth era; The next collaborative project, such as a second volume, conferences, and research networks. About the book Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation,