This is How You Build a Brand - Keynote Pt.2 | Ep 403

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: 1:25 - There are two frame shifts that have to happen: “Here’s What I Did” vs. “Here’s What I Should Do” 5:59 - You can become a niche-specific authority rather than being generic  13:46 - You gain more authority by saying “I don't have authority to speak on that.” 18:14 - It’s actually more beneficial to “give away your secrets, sell the implementation” in your content. This is how you build a brand 21:51 ​​- Talk about what you really know, your specialty Your individual thing that you have experienced & that no one can challenge your truth Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )