This Can Make or Break Your SEO | Ep. #1198

<p><span style="font-weight: 400;">In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: The One Thing That Can Make or Break Your SEO. </span></li> <li>[00:32] <span style="font-weight: 400;">How customer development is related to SEO. </span></li> <li>[01:06] <span style="font-weight: 400;">Constantly trying new ways to get traffic in the early days of business. </span></li> <li>[02:11] <span style="font-weight: 400;">Why traffic and ranking for everything shouldn’t be your goal.</span></li> <li>[02:50] <span style="font-weight: 400;">The importance of figuring out what your customers’ specific pain points are.</span></li> <li>[03:16] <span style="font-weight: 400;">What happens when you focus too heavily on keywords and not the people. </span></li> <li>[03:42] <span style="font-weight: 400;">Two highly recommended books on learning to understand your customer. </span></li> <li>[04:49] <span style="font-weight: 400;">Examples of things you can do to promote customer development.  </span></li> <li>[05:30] <span style="font-weight: 400;">Realizing that customer development is an ongoing process. </span></li> <li>[06:03] <span style="font-weight: 400;">Keeping in mind that search patterns change as people become more educated. </span></li> <li>[06:17] <span style="font-weight: 400;">The type of companies that venture capitalists are looking for. </span></li> <li>[06:47] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[06:48] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <sp