Thinking about THINX: The Rise of Purplewashing

<p>We’re a female-owned software company, and take a LOT pride in what we’ve built.</p> <p> </p> <p>And we love supporting other woman-owned ventures, which is part of the reason we were both big fans of THINX. This was a product developed by women, for women, and it helped to change the public conversation about women’s bodies.</p> <p> </p> <p>Good for women, and good for the environment? Consider us sold. </p> <p> </p> <p>So when we heard about what went down with THINX and Miki Agrawal, we knew we needed to talk about it. </p> <p> </p> <p>Investigative journalists did a little digging and found that both THINX underwear, and their work environment, were toxic. </p> <p> </p> <p>As consumers, we felt duped. But as business owners, we were curious to see how this would pan out. </p> <p> </p> <p>As female business owners, this sparked a lot of conversations about the ethics of branding, the reality of female-owned business, and why being female-owned doesn’t necessarily imply feminist.</p> <p> </p> <p>Here’s a peek at what else you can expect:</p> <p> </p> <ul> <li>The strict standards for female business owners</li> <li>Cancel culture and the space to fail</li> <li>Our main takeaways from THINX</li> <li>Taking ownership of our failures</li> <li>The ripple effect of the failure of one female-owned business</li> <li>Can you be a feminist company and still be aiming for rapid growth?</li> </ul> <p> </p> RESOURCES <p> </p> <ul> <li><a href="https://www.bitchmedia.org/article/thinx-Miki-Agrawal-female-founders-and-toxic-products"> Patriarchy Proof: Thinx and the Perils of Emphasizing Female Founders</a></li> <li><a href="https://www.businessinsider.in/tech/the-rise-and-fall-of-elizabeth-holmes-who-started-theranos-when-she-was-19-and-became-the-worlds-youngest-female-billionaire-before-it-all-came-crashing-down/articleshow/63859273.cms"> The rise and fall of Elizabeth Holmes</a></li> <li><a href="https://soulfulmbapodcast.com/podcast/episode-119-the-story-of-elizabeth-holmes"> A Culture of Failure: The Story