They Key to Creating Customer Avatars that Convert

You probably have your primary avatar nailed down, but have you done a deep dive to find the ones that might be hidden?  On today’s episode, co-hosts Ralph Burns and Kasim Aslam continue the conversation about the http://tiereleven.com (Tier 11) customer ad campaign that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months. (Download the case study https://tiereleven.com/mastery (here).) Today they’re talking about avatars. For this particular ecommerce store that sells music lessons and musical instruments, the Tier 11 team did their customary deep dive and came up with avatars the company had never thought of. One of them? Grandparents. Ralph walks us through the avatar identification process and how you can customize your messaging to perfectly fit each one. Listen in for some proven strategies that not many people are using—but they should.  IN THIS EPISODE YOU’LL LEARN: What a strategic growth plan for new customers entails How to do your own competitive research on your products Tips for discovering avatars you’ve never thought of before How to craft/adapt your messaging/ad copy for different avatars LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/mastery (Download the case study) https://tiereleven.com (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale