There's More You Can Charge For - RD247

<h2>Are you missing out by not charging your clients for everything you can?</h2> <p>Running your own design business or freelancing as a graphic or web designer seems like such an easy gig. A client asks you to create something for them, and they pay you for what you design. Simple right?</p> <p class="p1">For thousands of graphic and web designers around the world, that’s exactly how they do it. A Client brings them a project. The designer designs the project. The Client pays for said project. And the cycle repeats.</p> <p class="p1">What if I told you many of these designers are leaving money on the table? How they could and should be charging much more to their clients than they currently are.</p> <p class="p1">I’m not talking about design rates. I’m not saying these designers are <a href= "https://resourcefuldesigner.com/episode201">worth more than the rate they are charging</a>. Although they probably are.</p> <p class="p1">No. What I’m getting at is there are many aspects of what you do as a designer that you could be charging your clients for. And yet, many designers don’t. And as such, those designers are missing out on money they could be earning. Are you one of them?</p> <h2>Case study.</h2> <p class="p1">Imagine a client hires you for a new project. To design a poster for an upcoming local festival.</p> <p class="p1">Many designers will figure out how much to quote for a poster design. They may base it on an hourly rate. Maybe offer a flat fee. Or perhaps base their price on the value they’re providing, regardless of what <a href= "https://resourcefuldesigner.com/episode11">pricing strategy</a> they use. The price they quote is based on designing the poster alone. And that’s wrong.</p> <p class="p1">You’ll notice most successful designers refer to what they work on as projects. They’re not working on a poster for a local festival. They’re working on a project for the local festival that involves designing a poster. You see, a design project consists of multiple tasks. And not all of those tasks involv