Therapy Session - Who Are We Even Talking To?

<p><span style="font-weight: 400;">You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”. </span></p> <p><span style="font-weight: 400;">After you’ve soaked all this in, be sure to check out our shows with</span> <a href= "https://evergreenprofits.com/gideon-shalwick/"><span style= "font-weight: 400;">Gideon Shalwick</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/stephen-esketzis-epic-content/"><span style="font-weight: 400;"> Stephen Esketzis</span></a> <span style="font-weight: 400;">for even more insight on how to scale your business and capture an audience that loves your content.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.</span></em><span style="font-weight: 400;">” - Joe Fier</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.</span></em><span style="font-weight: 400;">” - Matt Wolfe</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What kinds of podcasts we like to