#TheEngineRoom with Esther Cobbah

<p><strong>Top Ten Lessons from Esther Cobbah - #EstherQUOTES</strong></p><p>1. <strong>The World as a Garden. </strong>Celebrating our flora and fauna is part of good stewardship of God’s earth. We need to take good care of the world God has given us.</p><p>2. <strong>#MyBeautifulGhana.</strong> When we appreciate our beautiful ideas, beautiful plants, beautiful talents and beautiful people, we become healthier and wealthier.</p><p>3. <strong>Talents. </strong>We need to rethink our careers; explore and nurture our God-given talents as professional opportunities.</p><p>4.<strong> Early Career Focus.</strong> I grew up interested in anything that had to do with development and promoting mutual understanding. I never related them to communication.</p><p>5.<strong> Introduction to Communication.</strong> Interestingly, a town crier (gong gong beater) and local hawkers triggered my interest in communications. Their rudimentary messages about banking, spring water and eggs caught my attention.</p><p>6. <strong>Proud Cyto Girl.</strong> I am a proud Cyto girl. I went to public and local authority schools throughout my formative years. The teachers taught us well and parents had confidence in these schools.</p><p>7. <strong>PR Pioneering. </strong>I studied communication and journalism in school but it was at USIS that I found my passion, that is Communication for National Development. I loved the challenge of pioneering external communications wherever I went.</p><p>8. <strong>Communication as a Science.</strong> Creative communication without a scientific basis is useless. Data is an important foundation for getting it right.</p><p>9. <strong>Empathy</strong>. Effective communication begins and ends with the other party. We often disseminate or transmit information and imagine that we are communicating. There must be mutual understanding; and it starts with listening.</p><p>10.  <strong>Governance</strong>. There can never be good governance without effective communication. That’s why a government can be convinced th