The Voice of Tomorrow: An Interview with Ron Jaworski - Part 2

<p><em>“When we are listening to an audio file created by AI, we try to find where the machine got it from, but when we are listening because we just want to listen, we don't really care.” -- </em>Ron Jaworski</p><p>&nbsp;</p><p>This episode’s the second half of my interview with Trinity Audio CEO and ad tech veteran Ron Jaworski as we talk about the future of proprietary AI voices, Ron’s vision for Trinity Audio, and some surprising statistics on just how effective sound can be when it comes to engagement.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>Building a Better AI</strong></p><p>The interview continues with a talk about such projects as the Open Voice Network, and their efforts to negotiate contracts that protect the intellectual property of voice artists whose voices become the template of future AI assistants. “We have enough examples of how we can go in the wrong direction,” Ron says, recalling the legal tangles that have often ensued, “that we can definitely use those examples to see how to build an AI assistant right this time.” He goes on to tell us about his driving vision for Trinity Audio: “we believe that basically, any type of textual content should have an audio version if it's relevant to be consumed in that manner." As he says, “we want to create the largest AI audio library in the world and deliver relevant content to listeners whenever they want to consume it.”</p><p>&nbsp;</p><p><strong>Mechanical Voices</strong></p><p>Ron tells us about a tes