The Visionary Brand | TheDNA of a Visionary Brand (Part II)
The Visionary Brand | TheDNA of a Visionary Brand (Part II)

The Visionary Brand | TheDNA of a Visionary Brand (Part II)

Anjali Adhikari

29 min
Business & Finance
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<p>The Visionary Chronicles</p> <p>CHRONICLE: February 16th, 2022</p> <p> </p> <p>CONTENT FROM MY NEW BOOK: </p> <p>THE VISIONARY BRAND, The Success Formula Behind the World's Most Visionary Brands</p> <p>Available across all book retailers on February 8th, 2022</p> <p> </p> <p>“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share.</p> <p>The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives."</p> <p>                                                                                              James Cox, Editor-in-Chief, Midwest Book Review</p> <p>           </p> <p>PODCAST SERIES: THE VISIONARY BRAND | THE DNA OF A VISIONARY BRAND (PART II)</p> <p>Over the next several months I will be doing podcasts on The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands.</p> <p>The book is now released, and available across all book distribution locations. I would always appreciate your support in spreading the word through a review on Amazon, Barnes & Noble, social media, or any location you connect with others! Your word is what provides a connection to others who may have never heard of the book otherwise…</p> <p>___________</p> <p> </p> <p>Many principles make up the genetics of a Visionary brand's DNA; however, several critical elements ensure the formula is the right mix for successfully navigating the barriers all brands face throughout their lives.</p> <p> </p> <p>Two additional items we will discuss are;</p> <ul><li>Brand Loyalty</li> <li>Foundational Pillars</li> </ul> <p>LOYALTY</p> <p>Brand Loyalty is an earned right, not something that is purchased. Being able to retain, engage and build a meaningful

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