The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More.

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a><br>→ <a href="https://bit.ly/Riverside_BONJOUR"><strong>Riverside.FM</strong></a>: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "<em>BONJOUR</em>". → <a href="https://bit.ly/Riverside_BONJOUR">https://bit.ly/Riverside_BONJOUR</a></p><p>***</p><p>In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge. <br> <br><strong>Topics Covered:</strong></p><p>[00:01:01] Messaging vs. copywriting.<br>[00:04:11] Message market fit. <br>[00:11:55] Articulating Unique Value.<br>[00:15:18] Outstanding messaging examples.<br>[00:21:42] Messaging strategy and market fit.<br>[00:27:00] Positioning and key problems.<br>[00:29:11] What we hate about the industry.<br>[00:32:25] Voice of customer research.<br>[00:35:28] Customer value and transformation.<br>[00:39:23] Messaging map structure.<br>[00:43:06] Messaging strategy framework.<br>[00:47:18] Centralized hub for visual images.<br>[00:49:21] Centralized messaging framework.<br>[00:53:39] Finding the negative space.<br>[00:56:09