The Value of Tech Partnerships From Two Viewpoints

<p>On this episode, <a href="https://www.linkedin.com/in/francoisgrenier/"><u>Francois Grenier</u></a>, Head of Platform Partnerships at <a href="https://www.linkedin.com/company/heylaika/"><u>Laika</u></a> — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.</p> <p>Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform.</p> <p>For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.</p> <p>In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.</p> <p>Francois shares the lessons learned about partnership programs at both Typeform and Sendoso.</p> <p><br></p> <p>Resources mentioned:</p> <p>Francois Grenier - https://www.linkedin.com/in/francoisgrenier/</p> <p>Laika - https://www.linkedin.com/company/heylaika/</p> <p>HubSpot - https://www.hubspot.com/</p> <p>Salesforce - https://www.salesforce.com/eu/</p> <p>Zapier - https://zapier.com/</p> <p>Crossbeam - https://www.crossbeam.com/</p> <p>Reveal - https://www.reveal.co/</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAl