The value of internal communications with Cassie Pallesen of Dropbox

<p>Cassie Pallesen, who’s on the Content &amp; Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers. </p><p>0:00 Intro <br>0:55 Conversation with Cassie <br>1:30 DocSend acquisition <br>3:05 Value of content <br>8:42 Quality vs quantity <br>10:05 Issue with volume marketing and SEO <br>12:30 Driving organic growth <br>13:28 Tracking and dashboards <br>18:13 Creating VS measuring <br>22:39 Communicating results with stakeholders <br>25:00 Connecting with Cassie <br>26:05 Outro </p><p> <a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Cassie | <a href="https://www.linkedin.com/in/cassiepallesen/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>