The Value of Customer Delight

In episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner. Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand. It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day.