The Value Add of Competitive Intelligence

<p>Laila Jones, Director of Global Market Intelligence, Dassault Systemes explains how the proper application of competitive intelligence (CI) adds value to life, from personal relationships to corporate mergers.</p> <p>Distinguishing between Open and Direct Intelligence, Laila offers that no business is too big nor too small to benefit from CI; helping to shape market strategy, position the sales force, or scope divestitures and acquisitions.  </p> <p>Enjoy Laila's advice on how to read between the lines and extract truth from the marketing hype.</p>