The Ultimate Guide to Building a Seamless Revenue Engine with Julie Thomas

<p>John Golden interviews Value Selling Associates President and CEO Julie Thomas in this podcast. They talk about revenue engines and how they affect all departments. They also discuss sales-marketing alignment issues and changing measures and objectives. Julie discusses her work with organizations and the surprises they face when adopting a revenue engine approach. In sales talks, they emphasize knowing the customer's business and creating trust. Julie thanks the crowd and introduces her book to end the episode.</p>