The UGC Bullsh*t Meter

<p>Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep on the history of bullsh*t in advertising, the ethics of “fake UGC,” and Taylor’s barometer for determining how much BS is too much.</p> <p>Show Notes:</p> <ul> <li>Want an easier way to source the <em>good</em> kind of UGC? Streamline your process with SARAL’s chrome extension: <a href="http://getsaral.com/champions/ctc"><u>http://getsaral.com/champions/ctc</u></a></li> <li>Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: <a href="https://bit.ly/3ZLKfjw"><u>https://bit.ly/3ZLKfjw</u></a></li> </ul> <p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have about the world of ecomm.</p>