The Token Subscription Model (297)

<p>With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, <a href= "https://ff.mirror.xyz/Rf3fOSJmT4mD1AobLmZ0wM6lmea5gEUDqfcW91Iv6XI" target="_blank" rel="noopener">what would the <em>New York Times</em> look like tokenized</a>?</p> <p><a href= "https://www.mediapost.com/publications/article/368445/with-new-content-division-walgreens-aims-to-be-m.html" target="_blank" rel="noopener">Walgreens goes big with content marketing</a> and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?</p> <p>Joe raves about the <a href= "https://blockworks.co/ethereum-name-service-is-going-dao-coinbase-wants-to-help-govern/" target="_blank" rel="noopener">ENS token drop and creation of a DAO</a> while Robert raves about <a href= "https://whatsnewinpublishing.com/its-a-bit-darwinian-out-there-how-b2b-media-must-adapt-to-survive/" target="_blank" rel="noopener">what B2B companies need to do to adapt</a>.</p> <p><span style="color: #000000;">---------</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a>, <a href= "https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1" target="_blank" rel="noopener">Apple</a>, <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=" target="_blank" rel="noopener">Google</a> and more. Catch past episodes and show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>.</span></p>