The Tipping Point How Little Things Can Make a Big Difference by Malcolm Gladwell

Why is that some brands become popular over one night? Who started the trend? This book, The Tipping Point, explores different products, thoughts, and information that spread like wildfire. It reveals how a few graffiti artists in a subway can spark a wave of crimes, how a small gold box changed a product's sales, and how a few youngsters made Hush Puppies into the international success they are today.