The tale of the piercing Artist & Covid

Hi, my name is Kallen from the International Institute of Digital Marketing. Thus begins the tale of the piercing artist & her small business. Under threat by the villainous COVID, she wrote her own happy ending by creating B PIERCED. A piercing business that flourished, thanks to her prince charming - digital marketing. She turned from the princess of Instagram posts to the Queen of digital marketing & I am going to tell you how. She started off with social media marketing, the princess took to Instagram & Facebook to firstly find her demographic & build traffic towards her new Instagram business. She used social media as they are easily accessible platforms that include other benefits to market your business online successfully. She enjoyed the challenge & has recently progressed to content marketing. She put a strategy in place & began doing what she loves most. She created “How to” posts, informative posts & created relevant content that her audience wanted to see from her brand, thus creating royal & loyal clients. Her journey was not over, she decided to team up with the bravest knights to help her win this battle - she began affiliate marketing. Kind-hearted friends shared her content in order to help her gain popularity & she traded their service for a discount on piercings or free piercings. A tool that was as sharp as a sword. As she learned & learned she realized her branding did not match the princess she was inside - she radiated positivity & wanted to show that to her audience. She rebranded to her main brand goal - decorating the beauty of the body. From here she seems to be winning the battle, let’s see what happens next. With all these weapons, warriors in battle & her prince are there to help her. There was one weapon that made this tale come to a happy ending - her smartphone. Through the use of mobile marketing, she was able to create this monarch of a piercing business. Through the use of apps, she can directly message her clients, personally let them know about specials & upcoming p