The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798

<p><span style="font-weight: 400;">In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <p><strong>[00:25]</strong> <span style="font-weight: 400;">Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now.</span></p> <ul> <li><strong>[00:40]</strong> <span style= "font-weight: 400;">Investing in free tools that gobble up the marketplace.</span></li> <li><strong>[01:07]</strong> <span style= "font-weight: 400;">Leveraging an audience built off a free tool through upsells.</span></li> <li><strong>[01:27]</strong> <span style="font-weight: 400;">This tactic is more cost-effective than advertising.</span></li> <li><strong>[01:31]</strong> <span style="font-weight: 400;">The long-run effectiveness of controlling a big buyer pool.</span></li> <li><strong>[01:41]</strong> <span style= "font-weight: 400;">Examples of product-led growth.</span></li> <li><strong>[02:29]</strong> <span style= "font-weight: 400;">Examples of companies investing in ‘free’.</span></li> <li><strong>[03:52]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[03:53]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span style= "font-weight: 400;">site for more information or call us on 310-349-3785!</span></li> </ul> <p> </p> <p><strong>Links Mentioned:</strong></p> <p> </p> <p><a href="https://openviewpartners.com/"><span style= "font-weight: 400;">OpenView Ventures</span></a></p