The Structure of SaaS Pricing and Designing SaaS Pricing Models with Ulrik Lehrskov-Schmidt

<p><strong>Ulrik Lehrskov-Schmidt</strong> is the partner of <a href= "https://www.willingnesstopay.com/">willingnesstopay.com</a> where they help companies create pricing models that radically accelerates growth and unlocks the value of their underlying technology. He has founded and sold two different companies, and he has a master's degree from Harvard. He also has an upcoming book called <a href= "https://www.willingnesstopay.com/saas-pricing-book">“The Pricing Roadmap”</a> which will be published this December.</p> <p>In this episode, Ulrik enumerates four (4) things that he thinks are the most important in SaaS pricing. He also shares his methods on product segmentation and explains why the traditional “good, better, and best” product tier is lacking some important details.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn about designing your models as well as the structure of SaaS pricing</li> <li>Find out how different ‘tiered packaging’ is to Mark’s idea of good, better, best</li> <li>Understand what prescriptive solution is and why you should not do it</li> </ul> <p> </p> <p align="center"><strong>“Usually, people underestimate the pricing power they have in the market. So, I see, even if you had to do it blind, the chances that you could make more money by raising prices, even poorly, is better than what you're doing.”</strong></p> <p align="center">– <em>Ulrik Lehrskov-Schmidt</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:47 – How Ulrik got into pricing</p> <p>05:43 – The top four things that really matter in SaaS pricing</p> <p>08:22 – There are no perfect outcomes; only workable and functional outcomes</p> <p>09:27 – How Ulrik does product segmentation</p> <p>12:09 – What is prescriptive solution and why you should avoid it</p> <p>15:19 – Ulrik’s attempt on product packaging with conjoint analysis</p> <p>18:04 – What Ulrik likes about being a pricing consultant</p> <p>19:45 – Ulrik’s thoughts on the three tiers of produ