The Straightest Road to Success | Ep. #634

<p><span style="font-weight: 400;">In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The Straightest Road to Success</span></em></li> <li><span style="font-weight: 400;">[00:33] The key to success is experimentation!</span></li> <li><span style="font-weight: 400;">[00:51] A lot of people forget to build out an experimentation framework.</span></li> <li><span style="font-weight: 400;">[01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.</span></li> <li><span style="font-weight: 400;">[02:38] Each group needs to run experiments every week.</span></li> <li><span style="font-weight: 400;">[02:46]</span> <a href= "https://growthhackers.com/"><span style= "font-weight: 400;">GrowthHackers</span></a> <span style= "font-weight: 400;">created</span> <a href= "https://growthhackers.com/software"><span style= "font-weight: 400;">North Star</span></a><span style= "font-weight: 400;">, which helps you track experiments over time.</span></li> <li><span style="font-weight: 400;">[03:00] Northstar is a free service.</span></li> <li><span style="font-weight: 400;">[03:18] Try</span> <a href= "https://experiments.withgoogle.com/"><span style= "font-weight: 400;">Google Experiments</span></a> <span style= "font-weight: 400;">as another tracker.</span></li> <li><span style="font-weight: 400;">[03:34] Build experimentation into the fabric of your company.</span></li> <li><span style="font-weight: 400;">[04:00] It’s ok if experiments fail!</span></li> <li><span style="font-weight: 400;">[04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.</span></li> <li><span style="font-weight: 400;">[04:50] Read</span> <a href= "https://www.crazyegg.com/"><span style="font-weight: 400;">Crazy Egg</span></a