The story your numbers are telling you with Danielle Hayden

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. <br /><br />After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. <br /><br />When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing almost any fitness-related activity ranging from Spartan races to pilates.<br /><br />TAKEAWAYS:<br /><br />Danielle’s super power is being able to meet people where they are at today, without judgement or preconceived notions.<br /><br />When considering purchases, Danielle doesn’t just look at the price point of the purchase. She looks at the bigger picture and considers if the purchase will help to increase sales, if it will make an aspect of your business run more efficiently, and will this new purchase save you time in the long run. It’s not always about the money.<br /><br />Danielle looks at profitability in terms of goals. Does your gross profit vs. your overall profit match your goals? If it doesn’t, it’s time to analyze your spending and why the goal is what it is.<br /><br />RESOURCES:<br /><br />Check out the blog post that goes along with this episode: <a href="http://www.allisonhardy.com/blog1/episode185" rel="noopener">http://www.allisonhardy.com/blog1/episode185</a><br /><br />Learn more about Danielle through her website:<br /><a href="https://profitplannerbookkeeping.com/" rel="noopener">https://profitplannerbookkeeping.com/</a><br /><br />Snag Danielle’s FREE Financial Goal Setting Worksheet: <br /><a href="https://view.flodesk.com/pages/5e55a895c