The story on dealer advertising

<p><span style="font-size: 14pt;"><strong>The cons of dealer advertising</strong></span></p> <p>Bad ads = bad experience</p> <p>Bait and switch</p> <p>Switching stories</p> <p>Ridiculous trade values</p> <p>No matter what you owe</p> <p>Rebate tricks</p> <p>Employee pricing, means what?</p> <p>Disclosures</p> <p>Plus everything</p> <p>Radio, newspaper, magazines, TV, social media,</p> <p>FTC will help eventually</p> <p>Not a single number is factual</p> <p>A dealer’s ads uncover their ethical character</p> <p>Nothing else matters but OTD and CPI</p>