The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 4

<p><span style="font-weight: 400;">One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans. </span></p> <p> </p> <p><span style="font-weight: 400;">Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level. </span></p> <p> </p> <p><span style="font-weight: 400;">If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued.</span></p> <p> </p> <p><span style="font-weight: 400;">What are some unique ways we can nurture deeper relationships with our databases? Today, we’re going to talk about powerful ways to connect with people, and how they make us memorable and referrable. </span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><span style="font-weight: 400;">- Top producers and successful real estate professionals are sending out personalized gifts and tokens of appreciation to the people in their databases. We have to mirror this in our own database marketing. </span></p> <p> </p> <p><span style="font-weight: 400;">- Social media gives us a window into what people like and care about, and ideas for personalized gifts we can send them. </span></p> <p> </p> <p><span style="font-weight: 400;">- If we don’t effectively market ourselves, we won’t stand out, create fans, get referrals, and ultimately, we won’t earn what we want.</span></p> <p> </p> <p><strong>Resources Mentioned </strong></p> <p><span style="font-weight: 400;"> </span></p> <p><a href="https://stickerapp.com/"><span style= "font-weight: 400;">https://stickerapp.com/</span></a> <span style= "font-weight: 400;">- For custom stickers and labels </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Giftology: The Art and Science of Using Gifts to Cut Through the