The Six Levers of Influence

<p class="p1">This episode of Real Relationships Real Revenue is an important one. It’s all about the six key things you need to audit when it comes to your Give to Gets that will tell you if they will succeed or fail. You’re probably already doing the first few, but it’s the latter ones that are often missed. They are <em>all</em> extremely important. </p> <p class="p2"> </p> <p class="p1">Topics We Cover in This Episode: </p> <ul class="ul1"> <li class="li1">Likeability</li> <li class="li1">Reciprocity</li> <li class="li1">Scarcity</li> <li class="li1">Authority</li> <li class="li1">Social Proof</li> <li class="li1">Commitment</li> </ul> <p class="p2"> </p> <p class="p1">A great Give to Get is like a sidewalk; it leads to one destination. Don’t assume that every investment is the same because they are not. As you think about your investments and your Give to Gets and the way you design them, consider these levers of influence. That will determine your flow-through rates and your success. </p> <p class="p2"> </p> <p class="p1">If you want to learn more about the six levers of influence, <a href= "https://en.wikipedia.org/wiki/Influence:_Science_and_Practice" target="_blank" rel="noopener"><span class="s2">check out this link.</span></a> You can also check out <a href= "https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=asc_df_0062937650/?tag=hyprod-20&linkCode=df0&hvadid=509245866633&hvpos=&hvnetw=g&hvrand=12390646936675201456&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9016134&hvtargid=pla-1019935051106&psc=1" target="_blank" rel="noopener"><span class="s2">Dr. Cialdini’s book. </span></a></p> <p class="p2"> </p> <p class="p1">Resources Mentioned:</p> <p class="p3"><span class="s3"><a href= "https://en.wikipedia.org/wiki/Influence:_Science_and_Practice" target="_blank" rel="noopener">Learn more about the levers of influence</a></span></p> <p class="p3"><span class="s3"><a href= "https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/r