The Seven Cardinal Rules

<p>Back in the spring of 1988, the U.S. Environmental Protection Agency published a short pamphlet entitled <i>Seven Cardinal Rules of Risk Communication</i>. It quickly became, and remains to this day, one of the seminal works in the field of risk communication. Although the field has changed and evolved over the last 33 years, these basic fundamental rules on which effective risk communication is built continue to hold true.</p> <p>In this episode, I read and comment on the pamphlet and the impact it has had on the theory and practice of risk communication in the United States and around the world. If you'd like a copy of your own, you can find it here: <a href="https://archive.epa.gov/publicinvolvement/web/pdf/risk.pdf">Seven Cardinal Rules of Risk Communication | US EPA ARCHIVE DOCUMENT</a>.</p> <p>Thank you Jim Cirillo of jimiumgroup.com for our original music and Rachel Greenberger for our original art.</p> <p>Please send questions to wtswtgt@gmail.com and follow us on Twitter at #wtswtgt.</p>