The Serendipity of Discovery: What Zulily delivers is more than goods

<p>With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.</p> <p>Today’s guest <a href="https://www.linkedin.com/in/hafizhuda"><ins>Hafiz Huda</ins></a>, Executive Creative Director at<a href="https://www.zulily.com/"><ins> Zulily</ins></a>, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.</p> <p>We discuss:</p> <ul><li>List shopping or chore shopping vs. an online discovery experience</li> <li>Retail storytelling and the shop early model</li> <li>Shifts in E-commerce advertising and marketing</li> </ul>