The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk

In this episode, we're joined by Josh Belinsky, Co-founder of Slate Milk; a line of lactose-free, high protein and better for you chocolate milk. Josh tells us about lactose intolerance and what motivated him to start his company. He also shares a story about a time when he sent random LinkedIn messages to someone he really looked up to, which led to them connecting and Josh gaining a new investor and mentor. Josh also talks about the importance of asking the right questions when doing customer research and staying curious, especially when breaking into a very competitive category.