The Secrets of Successful Beauty Brands With Anthony Standifer of mSEED group

<p>Anthony Standifer is the Co-founder and Chief Marketing Officer of mSEED group, a contract manufacturer and marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space.</p> <p>He and his partners built a seven-figure company, launching and supporting growth for over 150 brands in its five years of existence. Anthony’s work includes formulating beauty products, contract manufacturing, and assisting in the overall brand development of new and existing startups, large companies, and small cosmetic brands.</p> <p>Anthony is also the host of the <em>Driving the Business: Beauty Brands & Entrepreneurship</em> podcast.</p> <h2>In this episode…</h2> <p>If you have a great beauty product, but your marketing feels like you've been shooting blanks, you probably are — and you're not in good company. Many beauty brands like yours face an all-too-common problem: marketing their products to a broad audience. As a result, their marketing does not speak to their ideal customers' needs and why they buy products.</p> <p>According to today's guest, Anthony Standifer, the solution is niching to the point where you speak the language of your ideal audience and build a tribe. Unfortunately, many entrepreneurs still struggle with the idea of niching because they think it will limit their growth options. However, that's one of the secrets of successful brands. Want to learn more?</p> <p>In this episode of the <em>eCommerce Profits Podcast</em>, Joshua Chin talks with Co-founder and Chief Marketing Officer of the mSEED group, Anthony Standifer. They discuss beauty brands' mistakes, why successful brands are doing better, traits of successful entrepreneurs, and lots more.</p>