The Secret to a Profitable SaaS Company with Maciej Kraus

<p><strong>Maciej Kraus</strong> <span style="font-weight: 400;">is an experienced strategy executive with a broad operational background. He specializes in pricing and sales excellence in B2B, B2C, and retail markets. He worked both for leading multinationals as well as SMEs. He is also a guest lecturer at Stanford and LBS and an author of 2 books on Sales, Strategy, and Pricing. He is also an acknowledged sales coach and trainer, a certified business coach at the same time a TED speaker. </span></p> <p><span style="font-weight: 400;">In this episode, Maciej shares how companies should think more than monetization of their product and go after customer retention. He underscores how Pricing validates product-market price fit. As with SaaS Pricing, he points out that it is not about building cool marketing around the product but creating an intrinsic value in the product itself. He shares how one should not be scared to raise prices because for as long as you are winning your deals your price is not high enough.   </span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Learn to understand how Pricing is the best validation for your product-market price fit and why you should not feel scared to raise your prices </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out why you should come from a mindset of not just acquiring but also keeping customers </span></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Find out what Pricing strategy you need to put in place now so that when COVID is over you are prepared that you only have to access and launch it right there and then </span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Raise your price by 5% increments. And just wait until you have 20% of your customers leaving you. And then it means that you got to the optimal price.”</strong> <span st