The Science Behind What's Working in Marketing Today w/ Bill Durrant

<div style="font-weight: 400;"> <p><span data-contrast="none">Bill </span><span data-contrast= "none">Durrant</span><span data-contrast= "none"> is</span><span data-contrast= "none"> </span><span data-contrast="none">the Founder </span><span data-contrast="none">and President </span><span data-contrast="none">of the fasting growing full-service media agency in the world and Ad Age’s Small Agency of the Year, </span><span data-contrast= "none">Exverus</span><span data-contrast= "none"> Media</span><span data-contrast= "none">. </span><span data-contrast="none">Bill and </span><span data-contrast= "none">Exver</span><span data-contrast= "none">us</span><span data-contrast="none"> empower growth-stage, culture-</span><span data-contrast="none">creating brands through data, creativity, and insight-driven media planning. He develops creative </span><span data-contrast="none">media ideas and grow brands that he believes in. On top of that, he’s the author of a new book, </span><em><span data-contrast= "none">Digital Stone Age</span></em><em><span data-contrast= "none">. </span></em><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">Is TV dead? </span><span data-contrast= "none">Despite</span><span data-contrast= "none"> </span><span data-contrast="none">the rise of digital media and advertising</span><span data-contrast= "none">, </span><span data-contrast="none">Bill is here to discuss </span><span data-contrast="none">what’s really working to drive growth</span><span data-contrast="none"> in business</span><span data-contrast="none">, giving us the scientific research behind why we need to </span><span data-contrast= "none">execute</span><span data-contrast="none"> a balance of traditional brand building tactics </span><span data-contrast= "none">with</span><span data-contrast= "none"> modern</span><span data-contrast= "none">,</span><span data-contrast="none"> digital brand building</span><span data-contrast= "none"> tactics.