The role of personas in marketing with Joe Lazauskas of Contently

<p>Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe’s recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse.</p><p> 0:00 Intro <br>1:10 Conversation with Joe <br>3:16 Contently <br>6:45 Outdated data-driven marketing <br>11:02 Personas <br>15:32 Find and talk with ideal customers <br>20:00 Write for one person <br>22:38 Do the work <br>27:09 Joe’s course on Snow Academy <br>28:20 Outro</p><p> <a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Joe| <a href="https://twitter.com/joelazauskas?lang=en">Twitter </a>| <a href="https://www.linkedin.com/in/joe-lazauskas-8b442026/">LinkedIn </a>| <a href="https://contently.com/">Contently</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>   </p>