The Role Of Content In The Buyer Journey With Abby Sorensen

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with https://www.linkedin.com/in/abbylsorensen/ (Abby Sorensen) who is the chief editor of content marketing resource centre Follow Your Buyer. Here are some of the resources referenced in this episode. Follow Your Buyer: https://www.followyourbuyer.com/ (https://www.followyourbuyer.com/) Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn (https://www.kruegermarketing.com/learn) Connect with Abby Sorensen online: https://www.linkedin.com/in/abbylsorensen/ (https://www.linkedin.com/in/abbylsorensen/) Connect with Felix Krueger online:https://www.linkedin.com/in/hfkrueger/ ( https://www.linkedin.com/in/hfkrueger/) Where to find The State of Sales Enablement: Website (subscriber exclusives can be found here) -http://thestateofsalesenablement.com/ ( http://thestateofsalesenablement.com/) LinkedIn -https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ ( https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/) Apple Podcasts -https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 ( https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853) Spotify -https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g ( https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g)