The ROI Of PR

<p><strong>The Loudspeaker co-host and Content Expert of Publicize </strong><a href="https://www.linkedin.com/in/fraser-gillies-92672a1a0/"><u><strong>Fraser Gillies</strong></u></a><strong>is interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and how it can be measured effectively. In this episode, we cover:</strong></p> <ul> <li><strong>Understanding how the results of PR can be measured<br> </strong></li> <li><strong>The different metrics used to analyze the ROI of PR<br> </strong></li> <li><strong>Examples of in-house methods created by Publicize to measure ROI<br> </strong></li> </ul>