The Return of the Informal Gathering

<p>It feels like the level of burnout around webinars, summits, courses, workshops, funnels, and many other popular marketing tactics is only increasing. Now the workshops are all coming with titles like, A Workshop for People Who Hate Workshops.</p> <p>In this Coffee Break, Franklin Taggart makes the suggestion that there may be room for a return to more informal gatherings in which conversations can go deep, sharing is encouraged, and the emphasis is on being together before anything else.</p> <p>Instead of putting hundreds of hours into organizing a summit or a workshop where attendance isn't guaranteed, why don't we just invite some people over for dinner and share what we're up to. Get to know each other on a deep and meaningful human level before we start making pitches.</p> <p>My experience is that these gatherings actually create the circumstances in which these pitches are more likely to appeal. Informal gatherings will be central to my intention for 2023.</p> <p>#networking #gathering #tribes&nbsp;</p> --- Send in a voice message: https://anchor.fm/franklin-taggart9/message