The Relevance of Employer Branding for Companies, with Adithya Venkatesan

<p>Adithya Venkatesan is the Head of Employer Branding at Meesho. In his previous stint at Gojek, he worked to help the organisation attract the right kind of talent. In this Smartcast (hosted by J Ramanand), we discuss at length about employer branding and why trust and authenticity are extremely vital for the success of this role. We also talked about why it is important for leaders to be storytellers and how this can contribute to the success of the organisation.</p> <p>For shownotes, go to http://choosetothinq.com/smartcast</p> <p>Prefer a video version? Watch it on https://www.youtube.com/c/choosetothinq</p> <p>If you enjoyed this Smartcast, you will also like <a href="https://www.choosetothinq.com/blog/2021/12/01/how-should-leaders-apply-branding-lessons-to-create-a-great-corporate-ethos-with-ambi-parameswaran" target="_blank"><em>'How Should Leaders Apply Branding Lessons To Create A Great Organizational Culture? With Ambi Parameswaran'</em></a></p> <p>-----</p> <p>Stay future-relevant with CTQ's weekly smartletter, <a href="https://www.choosetothinq.com/smartletter"><em>The Upleveler</em></a></p> <p>Follow <a href="http://t.me/choosetothinq"><em>CTQ on Telegram</em></a> with tips to stay systematically curious, build social capital, have smart conversations and stay future relevant.</p> <p>-----</p> <p>Find out how we can help you stay relevant in a shape-shifting world. Write to <a href="mailto:harish@choosetothinq.com"><em>harish@choosetothinq.com</em></a> for our case studies and offerings on culture, skill-building, and powerful habits.</p> <p>-----</p> <p>⚪ Be Future-Relevant with <a href="https://www.choosetothinq.com/"><em>Choose To Thinq</em></a></p> <p>- Find out how Connections Cafe can help distributed teams bond better<br> - Articulate your <a href="https://www.choosetothinq.com/cultureworkshop"><em>Culture - Manifesto</em></a> and Overcome Unspoken Culture Dilemmas<br> - Percolate your cultural values across the organization and build a <a href="https://www.choosetothinq.com/storifyculture"><