The Relationship Between Marketing and Sales with Kate VanLue

<p>Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.</p><p>1:22 Conversation with Kate<br>2:50 Sales and marketing collaboration<br>4:44 Sales pipeline<br>8:00 Selling The Juice<br>12:20 Interpersonal sales skills<br>15:30 Content ROI<br>20:14 Outro </p><p><br><a href="https://thejuice.registration.goldcast.io/events/36c626eb-83a3-4ddd-8379-eef2f48023e9">Register for How to Answer, "What's the ROI of Our Content Marketing Program?"</a> (Digital Event)</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Kate:| <a href="https://www.linkedin.com/in/kate-vanlue/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>