The Race to First-Party Data (283)

<p>The boys kick off the show announcing <a href= "https://cointelegraph.com/news/opensea-s-daily-volume-is-exceeding-its-2020-total" target="_blank" rel="noopener">NFT marketplace OpenSea's big revenue move</a> in the last few weeks. Is Robert coming around the idea? Joe thinks so.</p> <p><a href= "https://www.cnbc.com/2021/07/28/gaps-athleta-launches-digital-womens-wellness-platform.html" target="_blank" rel="noopener">The Gap's Athleta launches AthletaWell</a>, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.</p> <p><a href= "https://www.axios.com/movie-premiere-facebook-first-a6b1a525-a4f5-4be0-a0aa-0252ee02452a.html?utm_content=article-6049&utm_campaign=article_email&utm_source=sg&utm_medium=email" target="_blank" rel="noopener">Facebook will show its first movie</a>, while <a href= "https://www.marketingdive.com/news/amazon-ad-sales-jump-87-as-company-emphasizes-new-marketing-content-offer/604206/"> Amazon pools its resources</a> to become one of the biggest media distribution companies in the world.</p> <p>And <a href= "https://whatsnewinpublishing.com/digital-media-adoption-overtakes-traditional-media-for-the-first-time/"> digital media adoption overtakes traditional media</a> for the first time, but there is a huge missed opportunity that no one is seeing.</p> <p>In rants and raves, both Joe and Robert rant about the <a href= "https://www.theguardian.com/sport/2021/aug/02/nbc-olympic-coverage-peacock-replays-primetime" target="_blank" rel="noopener">coverage of the Olympics</a>, while <a href= "https://mashable.com/video/snoop-dogg-kevin-hart-olympics-horse-crip-walking" target="_blank" rel="noopener">Joe recommends the Olympic coverage from Snoop Dogg</a>.</p> <p>-------</p> <p>This Week's Sponsor</p> <p><a href= "https://academy.get.online/?pk_campaign=online_BA_influ&pk_source=joepulizzi_podcast&pk_medium=shownote" target="_blank" rel="noopener">.Online Business Academy</a> - FREE business courses. No prior business experience