The Psychology of Influence, Part 1 #268

<p style="text-align: center;"><strong>“Great persuasion is getting people to do what they need to do.”</strong><strong>–</strong> <strong>Brian Buffini</strong></p> <p>When done for the right reasons and in the right way, the art of persuasion is very powerful. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares the first three of six principles of influence and persuasion. He explains how, when they coincide with the right intent, motivation and desire to help, these techniques can be used for the common good and to serve others.</p> <p> </p> <p><strong>YOU WILL LEARN:</strong></p> <ul> <li>How the law of reciprocity works.</li> <li>Why commitment is a key ingredient in influence.</li> <li>Why social proof is such a powerful phenomenon.</li> </ul> <p> </p> <p><strong>MENTIONED IN THIS EPISODE:</strong></p> <p>“<a href= "https://www.amazon.com/Influence-Robert-B-Cialdini-audiobook/dp/B01KWAPHAK/ref=sr_1_1?dchild=1&keywords=Robert+Cialdini&qid=1614857561&sr=8-1">Influence: The Psychology of Persuasion</a>,” by Robert Cialdini</p> <p>Episode 267, <a href= "https://www.thebrianbuffinishow.com/the-power-of-who-an-interview-with-bob-beaudine-267/"> <em>The Power of WHO – an Interview with Bob Beaudine</em></a></p> <p>“<a href= "https://www.amazon.com/Power-Who-Already-Know-Everyone/dp/1599951533">The Power of WHO</a>,” by Bob Beaudine</p> <p>Episode 231, <a href= "https://www.thebrianbuffinishow.com/the-law-of-the-harvest-231/"><em> The Law of the Harvest</em></a></p> <p><a href= "https://www.nar.realtor/realtor-benefits-program/educational-tools/buffini-company"> National Association of REALTORS®</a></p> <p>Episode 199, <a href= "https://www.thebrianbuffinishow.com/no-plan-b-199/"><em>No Plan B</em></a></p> <p>Episode 164, <a href= "https://www.thebrianbuffinishow.com/the-best-interview-of-my-life-with-neil-armstrong-164/"> <em>The Best Interview of My Life with Neil Armstrong</em></a></p> <p><a href="https://en.wikipedia.org/wiki/Solomon_Asch">So