The Pros and Cons of Using RSS Feeds

<p>RSS stands for Really Simple Syndication. RSS typically uses XML files that can be read by a user’s feed reader, which converts the files into an easy-to-read format. This content is distributed in real-time so that the top results on the RSS feed are always the latest published content for a website.</p> <p><strong>RSS Feeds FROM your Station Website</strong></p> <p>If you own a WordPress website, you can easily find your RSS feed by typing the domain and putting a “/feed” at the end (ie <a href="https://www.skyrocketradio.com/feed">h</a><a href="https://www.skyrocketradio.com/feed" target="_blank">ttps://www.skyrocketradio.com/feed</a>). This will display all of your latest post updates. To get specific category feeds, follow your domain with “/category/(slug-of-category)/feed” (ie. <a href="https://www.skyrocketradio.com/category/blog/feed" target="_blank">https://www.skyrocketradio.com/category/blog/feed</a>).</p> <p>RSS feeds will allow you to insert your radio station website posts in e-mail newsletters, auto post to social media, display posts on sister radio station websites, and more.</p> <p><strong>The Pros of Using RSS Feeds FROM your Station Website</strong></p> <p>- Automation<br> - Set it and forget it<br> - Cross Promotion<br> - Can Increase Backlinks</p> <p><strong>The Cons of Using RSS Feeds FROM your Station Website</strong></p> <p>- Automation<br> - Duplication<br> - Decreased visitors</p> <p><strong>RSS Feeds ON your Station Website</strong></p> <p>I’ve seen many stations display the latest posts from CMT.com, MTV.com, Rolling Stone, Fox News, CNN, local tv stations, etc. There are few or no pros for displaying RSS feeds like this on your website.</p> <p><strong>The Cons of Using RSS Feeds ON your Station Website</strong></p> <p>- # Reasons for your Visitors to Leave<br> - Google does not count displaying RSS feeds as content</p> <p><strong>What about Importing RSS Content?</strong></p> <p>Most RSS feeds out there only contain short excerpts with links back to the website to get the “meat”