The Prime craze and the power of YouTube

It's an energy drink that contains double the Australian legal limit of caffeine, and teenagers can't get enough of it.  So how and why did the Prime Energy drink become so popular, to the point it's being traded on some school buses?   Today, we take a deeper look at how YouTubers are infiltrating the lives of kids around the world, and why - even if they try - parents can't keep up.  Featured:  Rachelle Hampton, culture writer and podcast co-host, Slate.com and ICYMI podcast